About us
With over 20 years of experience in the Costa Rican market, Relaciones Estratégicas specializes in public relations and marketing communications for the healthcare industry. Proudly being a pioneering brand in the field, under a female-led business.
We have spearheaded strategic communications for the most prestigious private hospitals, national and multinational pharmaceutical companies, specialized clinics, healthcare associations, medical equipment suppliers, as well as pharmacy chains and wellness franchises.
Our core mission is to guide clients through a meticulous strategic planning process. We ensure that every marketing communication and public relations initiative is seamlessly aligned with the organization’s overarching strategic goals.
Lauren Carvajal Avila, its founder, has led a multidisciplinary team of talented communication professionals for many years. From traditional media structures to the digital frontier, she leverages the best of creativity to bring unique, high-value perspectives to every project.
The passion behind Relaciones Estratégicas was born during Lauren’s early career as a reporter and producer across radio, print and TV newsrooms, including the national broadcast SINART. She identified a vital need for a proactive and secure bridge between educational spokespeople and mass and specialized media outlets.
Licentiate Lauren Carvajal Avila
Lauren Carvajal Avila is a Costa Rican-Canadian with over 20 years of experience in strategic communications in the healthcare sector, including pharmaceutical companies, clinics, private hospitals, professional health associations, pharmacy chains, fundraising and sports.
Her main role is to guide clients through a strategic planning process to ensure that marketing and communication plans are connected and aligned with the strategic objectives of the organization or company.
She leads a multidisciplinary team of talented professionals in different areas of communication, working from traditional to digital structures; always using the best of creativity to give value to each project.
Worked as a reporter and producer in various radio, newspaper, and TV newsrooms, including the National Radio and Television System SINART. Lauren has been a professor in various public relations and communications courses for prestigious universities in Costa Rica, as well as a trainer in corporate crisis management and its manuals.
She holds a degree in Journalism and a specialization in Marketing Communications from the Latina University of Costa Rica. Additionally, she has professional Canadian training from Humber and Centennial Colleges in project management, marketing and sales, digital marketing and business analytics: decision making from Rotman School of Management, University of Toronto.
Currently, she provides her services remotely from Canada to any part of Costa Rica, Central America and the world.
Lauren
Carvajal Avila
Founder and Director
Natalia
Barboza Medaglia
Public Relations Specialist
Daniela
Sánchez Miranda
Social Media Specialist
Luis Carlos
Méndez
Audio Visual Specialist
Jeffry
Chaves Mora
Web Developer
